Use Cases

Agentic Execution Across CPG Commercial Operations

Commercial Execution

Trade Promotion Orchestration

Across key accounts and modern trade, promotional funds flow through multiple systems with limited reconciliation. Claims land in TPM platforms while sell-in data sits in retailer portals and account terms live in CRM. BCS connects these signals into a single orchestrated flow, accelerating deduction resolution and improving fund effectiveness visibility.

35–55% faster
Deduction resolution cycles
Up to 80%
Promotional claims auto-matched at source
25–40% better
Trade fund ROI visibility across accounts
TRADE PROMOTION · ORCHESTRATION FLOW Retailer Portal Scan data · Sell-in SAP TPM Funds · Claims Salesforce CRM Account terms · Plans BCS TRADE ENGINE Symphony Orchestration · deKorvai Validation Deduction matching · Fund reconciliation · Claim adjudication Deduction Resolution Auto-matched · Dispute cleared Promotion ROI Report Fund effectiveness scored Fund Reallocation Underperformers flagged Promotion Spend Governed End-to-End Claims resolved · ROI tracked · Funds redeployed with full audit trail

Channel Governance

Distributor Execution Governance

Distributors and field teams operate across portals, finance systems, and CRM with varying levels of access control. Unmanaged access creates audit exposure and fund misuse risk. BCS enforces role-based access, segregation of duties controls, and continuous audit trails across all distributor-facing systems.

50–70% faster
Distributor access approval cycles
60–80% fewer
SoD conflicts reaching business review
Weeks to Days
Audit evidence preparation cycles
DISTRIBUTOR EXECUTION · ACCESS GOVERNANCE SAP Dist Portal CRM Finance Promos Status Territory Manager ✓ ✓ ✓ ✗ ✓ CLEAN Finance Controller ✓ ✗ ✗ ✓ ✓ ⚠ SoD Distributor Admin ▲ ✓ ✗ ✗ ✓ CLEAN Trade Marketing ✓ ▲ ✓ ✗ ✓ REVIEW IT Admin ✓ ✓ ✓ ▲ ✓ CLEAN ✓ Permitted ✗ Restricted ▲ Read-only BCS Continuous Governance SoD conflicts detected automatically · Access review cycles compressed Audit evidence generated continuously · No manual effort required

Data Quality

Product and Pricing Data Reliability

Product master inconsistencies across ERP, retailer portals, and pricing systems create silent failures: wrong listings, incorrect promotions, and margin erosion. BCS validates product and pricing data continuously at the source before it reaches execution and causes downstream commercial disruption.

30–50% fewer
Pricing and listing errors at point of execution
25–40% lower
Rework caused by product master inconsistency
50%+ faster
Issue detection across product and pricing flows
PRODUCT & PRICING · DATA QUALITY PIPELINE Product Master ERP / MDM records ! Pricing / Rates TPM · Rate cards ! Retailer Portal Listings · Claims ! deKorvai Validation Engine AI-powered quality rules Continuous · Real-time Verified SKU Catalog Accurate · AI-ready ✓ Validated Rate Cards Pricing clean · Locked ✓ Synced Retailer Data Portal match confirmed ✓ Trusted Product and Pricing Data Every field validated · Every listing accurate · Every promotion correctly funded

Supply Chain

Demand-Supply Synchronization

When demand signals diverge from supply reality, the response depends on how quickly the right owners receive the right data. Disconnected planning systems create blind spots that delay replenishment decisions and amplify stockouts. BCS connects demand signals, forecast engines, and supply constraints into an orchestrated planning flow.

30–45% faster
Demand signal propagation to supply plans
Up to 65%
Supply gaps identified before order release
20–35% lower
Expediting and emergency replenishment costs
DEMAND-SUPPLY · SYNCHRONIZATION FLOW Demand Signal POS · Retailer data Demand Forecast AI-adjusted plan Supply Plan Constrained alloc. Order Release Released to ERP ! Supply Gap Detected Reallocate · Source alternate · Escalate Demand and Supply Synchronized Replenishment orders released with full planning traceability Exceptions handled before stockout · Audit trail preserved end-to-end

Consumer Intelligence

Consumer 360 Activation

Consumer behavior data sits across loyalty platforms, POS systems, and digital channels without a unified activation layer. BCS connects consumer signals to commercial execution, enabling targeted promotions, real-time personalization, and insight-driven planning across key accounts and direct channels.

3-5x better
Consumer signal utilization in trade planning
40–60% faster
Insight-to-activation cycle time
25–35% better
Promotional targeting precision
CONSUMER 360 · ACTIVATION FLOW POS & Scan Data In-store · Retail scan Loyalty Platform Purchase history · Segments Digital & Social Sentiment · Engagement CONSUMER 360 ENGINE Symphony Orchestration · AI Segmentation · Insight Layer Basket analysis · Propensity scoring · Channel affinity mapping Targeted Promotions Shopper-specific offers Personalization Engine Real-time content serving Market Intelligence Share-of-shelf insights Consumer Signals Drive Commercial Action From anonymous shopper to targeted offer in a single connected flow