How BCS Works

Move From Fragmented Execution to Governed Growth

CPG enterprises struggle when trade execution, demand planning, distributor operations, and product data operate independently. This fragmentation slows decisions, creates inconsistencies across channels, and leads to margin leakage. BCS addresses this by establishing a governed operating model that aligns commercial execution end to end, with clear ownership, coordinated workflows, and continuous data discipline across the value chain.

Core ERP Enterprise & Finance Salesforce CRM Commercial & Sales ! TPM / Trade Promotions & Funds EXECUTION GAPS No unified coordination layer Demand Planning IBP / Forecast Tools Distributor Portal Orders & Field Exec Consumer Data Loyalty & Engagement !
Step 01

Assess commercial and operational execution gaps

BCS begins by assessing where execution breaks across trade, demand, data, and distributor workflows. This includes identifying delays in promotion cycles, gaps in how demand signals influence supply decisions, inconsistencies in product and pricing data, and unclear ownership across teams. The objective is to understand where coordination fails before introducing structural changes.

Core ERP Enterprise & Finance Salesforce CRM Commercial & Sales TPM / Trade Promotions & Funds BCS CPG OPERATING MODEL Symphony Orchestration Layer Trade · Demand · Data · Distributor · Consumer Demand Planning IBP / Forecast Tools Distributor Portal Orders & Field Exec Consumer Data Loyalty & Engagement
Step 02

Define the integrated CPG operating model

Once gaps are identified, BCS defines an integrated operating model that brings trade, demand, and channel execution into alignment. This involves establishing clear ownership for decisions, standardizing promotion and approval workflows, aligning demand planning with execution cycles, and setting governance rules for product and pricing data. The focus is to create a structured execution blueprint before implementation begins.

TRADE WORKFLOW DEMAND SYNC DISTRIBUTOR EXECUTION Promotion Plan Created & funded Deduction Matched Claim resolved ROI Reported Post-event closed Signal Detected POS shift identified Plan Adjusted Forecast updated Supply Aligned Replenishment triggered Order Received Territory submitted Issue Flagged Escalated to owner Execution Confirmed Compliance recorded
Step 03

Orchestrate trade, demand, and channel workflows with Symphony

BCS then connects these functions through coordinated workflows that ensure trade activities, demand updates, and distributor execution operate as a continuous flow. Promotion planning aligns with demand adjustments, approvals and escalations follow defined paths, and distributor actions feed back into planning cycles. This removes manual handoffs and ensures execution is consistent across the value chain.

Fund Request Trade promotion APPROVAL SoD check Fund Approved Governance recorded Product Change Pricing or hierarchy VALIDATION deKorvai Data Cleansed Channel-ready record Access Request System or data GOVERNANCE Anugal IGA Access Provisioned Audit trail created
Step 04

Embed access governance with Anugal across commercial systems

Governance is embedded directly into execution to ensure control without slowing down operations. Access, approvals, and financial decisions follow defined accountability structures, with clear traceability for every action. This ensures compliance requirements are met continuously, rather than being enforced after execution is complete.

AI-READY ANALYTICS LAYER Product Master Inconsistent records ! Pricing / Rates Channel mismatches ! Retailer Portal Stale syndication ! BCS DATA ENGINE deKorvai Validation & Enrichment Detect · Cleanse · Harmonize Syndicate · Monitor · Improve Trusted Product Channel-ready Validated Pricing Consistent rates Retailer Synced Live & accurate TRUSTED DATA · ANALYTICS READY · AI-ENABLED DECISIONS
Step 05

Govern commercial data continuously with deKorvai

Finally, BCS ensures that all commercial decisions are supported by consistent and reliable data. Product, pricing, and promotion data are continuously validated and aligned across planning, execution, and reporting processes. This prevents data drift, improves decision accuracy, and ensures that analytics and forecasting operate on trusted inputs.

BCS connects SAP, Salesforce, and demand planning platforms into a single governed CPG operating model — where Symphony orchestrates execution, deKorvai ensures data integrity, and Anugal secures access — so trade, demand, and channel intelligence work in continuous alignment rather than disconnected cycles.